This is a Guest Post by an Anonymous writer.
Are you wondering why your well-designed website is not showing up among the top results in the Google searches while other sites that are far inferior to yours are getting better rankings? You may be lacking a good SEO strategy. Search Engine Optimization plays a major role in bringing more number of visitors to your website. Out of which some become potential customers. Here’s why you need different SEO tools and techniques to run a successful online business.
Improving brand credibility
People believe that brands showing up at the top of Google search results are the best ones. No matter how good your products are, to make your business more credible it is necessary for your website to have a good Page Rank.
SEO advertises your business more efficiently than conventional online advertising strategies like affiliate marketing (in fact, SEO is now considered as an advertising method). The top result in Google search is more likely to get 60% more visitors than the other search results..
Finding your audience
Use SEO tools like Google Webmaster, to help you figure out which part of your website is drawing more attention. This will help you optimise your webpage according to the needs of your target audience..
Even if your website is exactly what your customer needs, the chances of it having a high page rank in the first few weeks of its launch, are unlikely. You could SEO techniques like inserting popularly searched keywords in your websites content to make it more search engine friendly. For example, if your website is about helping people who lost money through mis-sold PPI, you have to insert frequently searched keywords like PPI Claims or PPI Claim back .These keywords can also be used in image tags and page titles for better ranks.
Link building benefits
Link building is one of the most prominent SEO techniques. Search engines rate your website based on the number of backlinks from reputed sites on the internet that point to it. Also, exchanging links with your counterpart websites will help you in maintaining healthy relations with them.
Apart from good search engine rankings, another way of improving your brand value is increasing your site’s popularity among several online social networks. This not only helps you in gaining new business opportunities, but also helps you stay in touch with your existing customers.
SEO tools let you know why your competitors are doing better than you. You can work your way around effective strategies by analysing your competitors’ websites and implementing new ideas for your own site.