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How To Get The Best Out Of Content Writers To Make Your Website Engaging

Developing web content is completely different from general writing techniques, or writing for the print media. The job requires specific linguistic skills and expertise, and a basic awareness of the important SEO considerations. If you wish to reach out to all your targeted potential clients over the web, smart and engaging content can be one of your best allies, along with user-friendly website design schemes. How can you get the best from the content writers in your business? Let’s take a look:

Train and motivate

Once you have a team of content writers, make sure that they are provided with adequate training. This is particularly important if the majority of them are fresher. Provide them with in-depth insights about the different types of content that are written for the web, like article submissions, guest blog posts, press releases and website content. Smart techniques to search for information online is also something the writers should be made aware of.

Give them a clear idea of what is required from them

Does your client require American English for his/her project, while your content developers are used to writing in British English? Stay away from such probable mismatches, and inform the writers about all the project details, before they start working on them. Just like revisions in website development techniques, re-writing the same pieces of content can be problematic!

Ask them to work in collaboration with the SEO managers/marketing team

Content writers should always be encouraged to interact with the SEO managers and marketers within the company. Ask the managers to provide clearly defined topic themes to the writers, along with the desired word counts, and the keywords to be targeted. If a specific promotional tone is required in the content, inform the writers about the same from beforehand.

Encourage content writers to be creative

Just like your web design & development plans, content writing can also be really catchy and creative. Remember that, unless people find the content on your pages interesting, they will simply flip over to a competitor’s website. Make sure that the creative streak in the style of writing of the content developers is never lost. The content should have the ideal combination of information-richness and imaginativeness. Everyone has information – your website should have it presented in the best way!

Formatting is important

Your CMS website design services might be top-notch, but the bounce rates might still remain high – simply because the content writers are coming up with large chunks of (albeit informative) content. Help them understand the significance of creating properly formatted, scannable text content. The content writers should be using header tags, bullet points and lists, to neatly segregate the different sections of the web content. Learn more about content formatting tips here.

Give them achievable targets

Content writers are supposed to be creative, have a large vocabulary, and quick enough as well. Do not stress too much on the last quality, however, which can compromise the qualitative aspect of the web content. Provide them with rational, achievable targets, and make the writers a part of this decision-making process. If the writers are not pressurized, they will definitely deliver better.

Payments

Even the most dedicated worker can lose his/her enthusiasm in the absence of adequate compensation – and content writers are no exception either. Determine the compensation package of the writers, according to their skill levels and years of experience. Financial motivation can spur on the content writers to operate at their most efficient levels.

Content writers are vital cogs in the overall online operations of your business. Prepare a team of qualified and creative content writers, who would be able to develop web content of all types. When your website design is nice, and the content is fresh, informative and interesting – your business will definitely find greater recognition.

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Management Education is only for the Rich

 

Last year, I sat for the CAT exam for the first time. On the very day, I reached at the exam center a bit early than the reporting time. Other aspirants were coming to take the CAT. Waiting at the gate I was observing almost all the candidates arriving to take the test for that slot. I found a very different scenario than that I used to see at the exam center during IIT JEE. Most of the girls were coming on a car with parents or siblings. Few girls were coming on a two wheeler and, very few by auto. Boys were basically coming mainly on bikes with friends. There was huge number of vehicles compared with just around hundred candidates. But, at the IIT JEE center very few people used to come on car, few with bike and mostly by auto. The trend was very easy to understand that management courses attract upper middle class more than lower middle class or poor.

Management education is getting expensive day by day. Some IIMs have increased their fees to more than 12 lakhs. Nearly, all the top 30 institutes have a fees range of 7 lakhs – 15 lakhs. This is creating a huge pressure on the aspirants. Those whose family income is not even 3-4 lakhs, how can they think to study in these institutes on their own. There are institutes who are offering management course at even less than 2 lakhs. However, most of them have poor placement scene. Who would prefer to start their career at less than Rs. 20,000 if they can get starting salary more than Rs. 50,000?

The only hope for the lower middle class or poor student is bank loan. But, there are a lot of requirements for the banks for giving a loan. Other than for the case of meritorious students seeking loan for prestigious institutes, banks ask for an account in their bank, active for at least past six months. Plus, one needs to submit an insurance policy of the candidate. One most important process is to submit the annual simple interest incurred on the amount withdrawn for loan till you get the job or six months after passing the course, whichever comes earlier. These are few requirements for applying for a bank loan. But, still it may happen that processing a bank loan took a long time.

Just suppose a person takes a loan for taking admission to a B-school with yearly expenditure of around Rs. 300,000. So, yearly interest to be paid to the bank will be around Rs. 36,000 – 40,000 for the first year. During second year this will be just around double at around Rs. 75,000. This amount is to be generally paid by the parent. Which in no way is a small amount for many middle class families? These amounts do not include the basic expense for a student, like mobile, conveyance, clothing, etc. Just imagine the burden on a student’s family.

Management institute seeks intelligent candidates having good communication skill in English and who is smart. The best institutes focuses on those candidates who is well-balanced with all these features. Even one of these is a bit less. Your chance is little to get an admission letter. As English is not first language for most of the lower middle class or poor student, neither the surrounding in which they live gives stress on learning English, the students from these class are generally weak in English. One needs a good encouraging surrounding to develop the English to the level required by B-schools. A good option for this is to join a good coaching to get students seeking to clear management entrance. But, this needs money. Most of the institutes have fees around Rs. 15,000 to Rs. 40,000 plus other expenses.

At every step, non-rich students face problem in getting management education. Even if someone is extra talented, there are big obstacles for them also. But, for the rich most of the steps are easier with the money. Therefore, in my opinion “management education is only for the rich”.

 

Share Market Terminology: Part 2

<<<< Share Market Terminology: Part 1

1.     NASDAQ

The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange located in New York City. “NASDAQ” originally stood for “National Association of Securities Dealers Automated Quotations Systems,” but the exchange’s official stance is that the acronym is obsolete. It is the largest electronic screen-based equity securities trading market in the United States and fourth largest by market capitalization in the world. As of January 13, 2011, there are 2,872 listings. The NASDAQ has more trading volume than any other electronic stock exchange in the world.

NASDAQ has three indices; NASDAQ Composite, NASDAQ-100 and NASDAQ Biotechnology Index. Its market capitalization is US$3.08 trillion (Aug 2010).

2.     Blue Chip

A blue-chip stock is stock in a company with a national reputation for quality, reliability and the ability to operate profitably in good times and bad. The most popular index which follows blue chips is the Dow Jones Industrial Average. The Dow Jones Industrial Average is a price-weighted average of 30 blue-chip stocks that are generally the leaders in their industry.

3.     Book Value

In accounting, book value or carrying value is the value of an asset according to its balance sheet account balance. For assets, the value is based on the original cost of the asset less any depreciation, amortization or impairment costs made against the asset. Traditionally, a company’s book value is its total assets minus intangible assets and liabilities. However, in practice, depending on the source of the calculation, book value may variably include goodwill, intangible assets, or both.

4.     Market Capitalization

Market capitalization (often market cap) is a measurement of size of a business enterprise (corporation) equal to the share price times the number of shares outstanding (shares that have been authorized, issued, and purchased by investors) of a publicly traded company. As owning stock represents ownership of the company, including all its equity, capitalization could represent the public opinion of a company’s net worth and is a determining factor in stock valuation. Likewise, the capitalization of stock markets or economic regions may be compared to other economic indicators. The total market capitalization of all publicly traded companies in the world was US$51.2 trillion in January 2007 and rose as high as US$57.5 trillion in May 2008 before dropping below US$50 trillion in August 2008 and slightly above US$40 trillion in September 2008.

5.     P/E Ratio

The P/E ratio (price-to-earnings ratio) of a stock (also called its “P/E”, or simply “multiple”) is a measure of the price paid for a share relative to the annual net income or profit earned by the firm per share. P/E reflects the capital structure of the company in question. P/E is a financial ratio used for valuation: a higher P/E ratio means that investors are paying more for each unit of net income, so the stock is more expensive compared to one with lower P/E ratio. The P/E ratio has units of years, which can be interpreted as “number of years of earnings to pay back purchase price”, ignoring the time value of money. In other words, P/E ratio shows current investor demand for a company share.

6.     Spread

The difference between the price paid for a bond (the bid) and the price at which it is offered to an investor (the offer).

7.     Preference Share

Capital stock which provides a specific dividend that is paid before any dividends are paid to common stock holders, and which takes precedence over common stock in the event of liquidation. Like common stock, preference shares represent partial ownership in a company, although preferred stock shareholders do not enjoy any of the voting rights of common stockholders. Also unlike common stock, preference shares pay a fixed dividend that does not fluctuate, although the company does not have to pay this dividend if it lacks the financial ability to do so. The main benefit to owning preference shares are that the investor has a greater claim on the company’s assets than common stockholders. Preferred shareholders always receive their dividends first and, in the event the company goes bankrupt, preferred shareholders are paid off before common stockholders.

8.     Equity share

Equity shares are those shares which are ordinary in the course of company’s business. They are also called as ordinary shares. These shareholders do not enjoy preference regarding payment of dividend and repayment of capital. Equity shareholders are paid dividend out of the profits made by a company. Higher the profits, higher will be the dividend and lower the profits, lower will be the dividend.

9.     Convertible Preference Share

These are preferred issues that the holders can exchange for a predetermined number of the company’s common stock. This exchange can occur at any time the investor chooses regardless of the current market price of the common stock. It is a one way deal so one cannot convert the common stock back to preferred stock.

10. Debenture

The term is used for a medium- to long-term debt instrument used by large companies to borrow money. In some countries the term is used interchangeably with bond, loan stock or note.

Debentures are generally freely transferable by the debenture holder. Debenture holders have no rights to vote in the company’s general meetings of shareholders, but they may have separate meetings or votes e.g. on changes to the rights attached to the debentures. The interest paid to them is a charge against profit in the company’s financial statements.

11. Mutual Fund

An open-ended fund operated by an investment company which raises money from shareholders and invests in a group of assets, in accordance with a stated set of objectives. mutual funds raise money by selling shares of the fund to the public, much like any other type of company can sell stock in itself to the public. Mutual funds then take the money they receive from the sale of their shares (along with any money made from previous investments) and use it to purchase various investment vehicles, such as stocks, bonds and money market instruments. In return for the money they give to the fund when purchasing shares, shareholders receive an equity position in the fund and, in effect, in each of its underlying securities. For most mutual funds, shareholders are free to sell their shares at any time, although the price of a share in a mutual fund will fluctuate daily, depending upon the performance of the securities held by the fund. Benefits of mutual funds include diversification and professional money management. Mutual funds offer choice, liquidity, and convenience, but charge fees and often require a minimum investment. A closed-end fund is often incorrectly referred to as a mutual fund, but is actually an investment trust. There are many types of mutual funds, including aggressive growth fund, asset allocation fund, balanced fund, blend fund, bond fund, capital appreciation fund, clone fund, closed fund, crossover fund, equity fund, fund of funds, global fund, growth fund, growth and income fund, hedge fund, income fund, index fund, international fund, money market fund, municipal bond fund, prime rate fund, regional fund, sector fund, specialty fund, stock fund, and tax-free bond fund.

12. Open-end Mutual Fund

A fund operated by an investment company which raises money from shareholders and invests in a group of assets, in accordance with a stated set of objectives. Open-end funds raise money by selling shares of the fund to the public, much like any other type of company which can sell stock in itself to the public. Mutual funds then take the money they receive from the sale of their shares (along with any money made from previous investments) and use it to purchase various investment vehicles, such as stocks, bonds and money market instruments. In return for the money they give to the fund when purchasing shares, shareholders receive an equity position in the fund and, in effect, in each of its underlying securities. For most open-end funds, shareholders are free to sell their shares at any time, although the price of a share in an open-end fund will fluctuate daily, depending upon the performance of the securities held by the fund. Benefits of open-end funds include diversification and professional money management. Open-end funds offer choice, liquidity, and convenience, but charge fees and often require a minimum investment.

13. Closed-end Mutual Fund

A fund with a fixed number of shares outstanding, and one which does not redeem shares the way a typical mutual fund does. Closed-end funds behave more like stock than open-end funds: closed-end funds issue a fixed number of shares to the public in an initial public offering, after which time shares in the fund are bought and sold on a stock exchange, and they are not obligated to issue new shares or redeem outstanding shares as open-end funds are. The price of a share in a closed-end fund is determined entirely by market demand, so shares can either trade below their net asset value (“at a discount”) or above it (“at a premium”).

14. Asset Management Company (AMC)

An Asset Management Company (AMC) is an investment management firm that invests the pooled funds of retail investors in securities in line with the stated investment objectives. For a fee, the investment company provides more diversification, liquidity, and professional management consulting service than is normally available to individual investors.

The diversification of portfolio is done by investing in such securities which are inversely correlated to each other. They collect money from investors by way of floating various mutual fund schemes.

15. Front End Load

A sales charge paid when an individual buys an investment, such as a mutual fund, limited partnership, annuity, or insurance policy. The load is clubbed with the first payment made by an investor, so the total initial payment is higher than the later payments. The purpose of a load is to cover administrative expenses and transaction costs and sometimes to discourage asset turnover.

16. Back End Load

A sales charge or commission paid when an individual sells an investment, such as a mutual fund or an annuity, intended to discourage withdrawals.

17. Company

A company is a form of business organization. It is a collection of individuals and physical assets with a common focus and an aim of gaining profits. This collection exists in Law and therefore a company is considered a “Legal Person”.

18. Common Seal

A common seal (sometimes referred to as the corporate seal or company seal) is an official seal used by a company. Company seals were predominantly used by companies in common law jurisdictions, although in modern times, most countries have abrogated the use of seals.

Traditionally, the seal was of some legal significance because the affixing of the seal signified that the document was the act and deed of the company, whereas when a document was merely signed by a director, then that was deemed to be an act carried out on behalf of the company by its agents, which was subject to applicable restrictions and limitations under the ordinary law of agency.

Corporate seals are generally only used for two purposes by corporations today:

Documents which need to be executed as deeds (as opposed to simple contracts), may be executed under the company’s common seal

Certain corporate documents, for example share certificates are often issued under the company seal (and some countries required that share certificates be issued under the common seal)

19. Company Secretary

A company secretary is a senior position in a private company or public organization, normally in the form of a managerial position or above. In the United States it is known as a corporate secretary.

The Company Secretary is responsible for the efficient administration of a company, particularly with regard to ensuring compliance with statutory and regulatory requirements and for ensuring that decisions of the Board of Directors are implemented.

Despite the name, the role is not a clerical or secretarial one in the usual sense. The company secretary ensures that an organization complies with relevant legislation and regulation, and keeps board members informed of their legal responsibilities. Company secretaries are the company’s named representative on legal documents, and it is their responsibility to ensure that the company and its directors operate within the law. It is also their responsibility to register and communicate with shareholders, to ensure that dividends are paid and to maintain company records, such as lists of directors and shareholders, and annual accounts.

20. Subsidiary Company

A subsidiary, in business matters, is an entity that is controlled by a separate higher entity. The controlled entity is called a company, corporation, or limited liability company; and in some cases can be a government or state-owned enterprise, and the controlling entity is called its parent (or the parent company).

A parent company does not have to be the larger or “more powerful” entity; it is possible for the parent company to be smaller than a subsidiary, or the parent may be larger than some or all of its subsidiaries (if it has more than one). The parent and the subsidiary do not necessarily have to operate in the same locations, or operate the same businesses, but it is also possible that they could conceivably be competitors in the marketplace. Also, because a parent company and a subsidiary are separate entities, it is entirely possible for one of them to be involved in legal proceedings, bankruptcy, tax delinquency, indictment and/or under investigation, while the other is not.

The most common way that control of a subsidiary is achieved, is through the ownership of shares in the subsidiary by the parent. These shares give the parent the necessary votes to determine the composition of the board of the subsidiary, and so exercise control. This gives rise to the common presumption that 50% plus one share is enough to create a subsidiary. There are, however, other ways that control can come about, and the exact rules both as to what control is needed, and how it is achieved, can be complex. A subsidiary may itself have subsidiaries, and these, in turn, may have subsidiaries of their own. A parent and all its subsidiaries together are called a “group”, although this term can also apply to cooperating companies and their subsidiaries with varying degrees of shared ownership.

Subsidiaries are separate, distinct legal entities for the purposes of taxation and regulation. For this reason, they differ from divisions, which are businesses fully integrated within the main company, and not legally or otherwise distinct from it.

Note

This list is being compiled using definitions provided at various sources. I tried my best to give the best general explanation of all the term. If any term need correction or improvement in its explanation, please use the comment section to do so. I will look through it.

How to Find a Perfect Domain Name at the Perfect Price

A Perfect Domain Name

Are You in Search for a Perfect Domain Name

Domain name is the most important part of your website. Normally, people remember websites by domain names only. A domain name helps a lot in advertisement by mouth or any other form of advertisement. Yahoo, Google, Facebook is remembered by its domain name only.

In the overcrowded web world, it is very hard to find a suitable domain name. As most of the names we check for the domain name are already taken. So, one have to think out of the box to get a perfect domain name.

It is to be noted that almost 90 % of domain names or even more which are registered are either parked (to be sold) or else used by websites with daily visitors less than 10. As of 29th October, 2012, there are in total 132,406,473 registered domain names. Almost all the domain names with single word is owned by some influential web giants. These are called Premium domains. Many of these are not in use or redirect to some other website.

Let’s talk about features that a good domain name should possess.

Match your website name

The foremost important thing about a website name and domain name is that both should match. If someone finds your website through a search engine, he will not look for the domain name to memorize it. Rather, he will see the name of the website written in bold. If the name of the website is “Fire Fighter“, but the domain name is TheFireFighter.com. Next time when the visitor will try to go to your website, chances are heavy that he/she will type FireFighter.com instead of TheFireFighter.com and that’s it, one customer goes to your competitor’s website instead of yours.

If you have a business with brand name and you want a website for it, it will be best if you could get the domain name with the same name as your brand name. However, one should understand how much important is the domain name matching your brand name and how much more the revenue will be if both matches. Like take the example of the latest James Bond movie Skyfall. The official website for this movie is hosted with domain name Skyfall-Movie.com. How much revenue the producer of this movie will lost due to naming the website as Skyfall-Movie.com rather than Skyfall.com. I doubt it to be even a single cent.

In the search of a perfect domain name at perfect price. The example of Skyfall is the perfect example to understand importance of price. In the present world of search engines, people memorize the names of only those domain names which they think they have to visit again and again. What I will suggest is to go for same name as your brand strictly only if it is an internet specific product. Like take the example of SEOElite.com. This website is promoting a software named SEO Elite. Hence, if they choose TheSEOElite.com as their domain name chances are visitors will go to SEOElite.com if they see link of both the website in Google.

Match your contents

The domain name gives an idea of contents of the website. Like one will visit WallColours.com expecting it will contain information about wall painting ideas and combinations. If the contents will differ the expectations of the visitors, they will not even wait for a sec to go away from your web page. This is the reason why generic domain name are so highly priced. Both search engine and internet users think that Perfume.com would contain perfumes related contents. If the content satisfies both, the website will be popular both among the visitors and the search engines. However, If the content is even slightly differs from expectation it will lost its position in Google search result and visitors satisfaction.

Easy to memorize and type

This is a characteristic which everyone wants in their domain name as must. Google, Yahoo is perfect example of this. Even if in the dictionary there is no word as used by you for the domain name. It should be easy to memorize and type. Like Flippa.com, Sedo.com.

Nothing matters if your content is good

The foremost important characteristic for a website is not its name or domain name. It is the content. Every search engine will give you ranking and send the traffic based on your contents. Website like WikiLeaks or LinkedIn are popular due to its contents. Hence, spend optimum amount of money for a perfect domain name and extra for the content’s quality.

Now first estimate the money you are willing to pay to buy a domain name. It should be noted that domains are available at as low as $ 1 (Godaddy limited period offer). If you search well anytime you may find a domain at around $ 2. My point is original price of the domain is very low. A domain registrar’s basic cost to register a domain is just 18 ¢ as ICANN fees. Other features like privacy protection, etc. are surplus cost. First think whether you want a fresh domain, existing domain, expired/deleted domains. I’ll cover all of them here.

Fresh Domains

Fresh domains are cheapest. However, forget that you will get a short and simple domain name easily. It is impossible to find a single word domain name as available. You need to use some trick to find a satisfactory domain name. Here are few points and tricks. Please mention in comments if you know any extra tricks.

  • It is not required that your domain name should be .com only. There are many well-known domain names which are .org, .info or .net. However, this is also true that in top 100 Alexa websites, there are only two .org websites (Wikipedia.org and CraigList.org), no .net websites and apart from .com only country specific TLD websites are available. But, it is not due to some preference given to .com by Google in ranking and they are getting extra traffic. Instead, it is just because .com is the most preferred TLD among webmasters.
  • One can find a nice domain name by using two or three different words. For those who are new to domain name search this might look a good idea. However, this is a very old trick. Hence, it’s not easy to find a fresh domain name by this method too. Combination of two usual words are hard to be find free for .com. Like PerfectPrice.com, SolidChair.com, etc. But, if you are OK with other international TLDs like .org, .net or .info. You might get it.
  • If we go in the depth of a domain name science, we must know rules for choosing a domain name. A domain name could be formed using English alphabets, numbers 0 – 9, and the symbol “-”. The length of the domain name should be maximum 63 characters excluding extension. The domain name can neither start nor end with the symbol. Symbol can be repeated for max two times like a–z.com, a–b–c–d–e.com.
  • After using the above information, there are enormous number of domain names you could find. E.g. numbers are used by many like 1and1.com or One2Three.com. However, there are various special numbers which are easy to remember. But, hardly in use. Like 786, 512, 111, 1234, etc. One may use it with some other words to find an easy to remember domain name.
  • One can easily get a domain name spelled in any other language other than English. Like JaiHo.com (famous song from the movie Slumdog Millionaire). If you are targeting a specific country netizens. Then, it is the best way to get a suitable domain name. Even, if your target audience is not country specific you can go for those words, just it should be easy to spell and remember. The beauty of these domain names is that you can easily get a good domain name by this way. Like GetVidya.com a popular educational website in India. Get is an English word with Vidya which is a Hindi word for education.
  • Now, the last idea I’m giving is cool one. It is called Domain hack. One of the most popular example of this is Del.icio.us which now redirects to Delicious.com. This sharing website started with a cool looking sub-domain address Del.icio.us. There are many TLDs which could be used to make such a cool domain name. Like Backpa.in, Calcul.us, Anyti.me, Moroc.co, etc.

Existing Domain for Sell

While searching for domain you will found out that most of the domains which are already taken are parked or listed for sale. Their prices vary from $ 20 to thousands of dollars. Now, what are the factors which determine appropriate value for such a domain?

Buyer

The prospective buyer is the most important factor in determining the value of a domain name. A buyer who intends to develop a website related to his business would pay more than one who wants to start a totally new business for online ecommerce. Suppose a luxury car dealer whose companies name is Triangle Sales wants to buy a domain name for his company’s website. He must be happier to get the domain name TriangleSales.com than FerrariDealer.com or LuxuryCars.com. Reason is very simple and obvious. He is not trying to develop a website to sell the cars online. He wants more and more customers to come to his store to buy the car. Microsoft Corporation would not like their website’s domain as Software.com. They will spend more to get Microsoft.com than Software.com.

Last year, Facebook acquired fb.com from American Farm Bureau Federation at a whopping price of $ 8.5 million. Last time, when Facebook.com was purchased by them in 2005, its price was at $ 200,000. Only Mark Zuckerberg could tell us how much had the original domain name of Facebook TheFacebook.com cost him.

The point here is the brand and requirements determine the price of a domain name. Today eBay.com domain is worth millions, but without its brand value bay.com would have cost more to buy than eBay.com.

The point is if you think a particular domain is important for your websites. Then, the price will be determined by your ability to pay and your willingness to buy the domain name.

Keyword and Niche market relevance of the domain

Domain name which are made of keywords which represents a particular niche market is worth more than domain name which don’t have any such quality. Like HostingReviews.com, RentACar.com, Vacancy.com, etc. You don’t have to ask anyone if these domains are in use what would be contents of these websites, plus these contains exactly same words which people might search in Google. Everyone wants that the domain name should be relevant to the contents he/she is going to show on the website. A business card manufacturer will be willing to pay more if he could get a name which resembles his expertise.

There are various exception to this. Like Orkut.com, Google.com, etc. It may help if you get a domain name which explains the contents of your website. But, the world does not ends if such domain is costing more. The most important thing is contents and presentation. PayPal.com would be more successful if its domain name Pay.com. I doubt it. Twitter would have more users than Facebook due to its name, no. Twitter, Google, yahoo became popular due to its usefulness, due to its features, not due to its name, which is not even relevant to the features due to which it became popular. These are neutral words.

Hence, if you find a low priced domain name relevant to your contents or use. It’s good. Else, you can do a little more search, look for a lower priced domain and do some more work on contents.

Top Level Domain

The extension name is very important in the valuation of a domain name. Internet is still dominated by .com. There is 4x -10x difference between a .com and any other premium TLD.

The importance is not because the webmasters prefer .com. Instead it is due to the users. Netizens have normal habit to remember the domain name without its extension. Wikipedia is so much popular. Still, many visitors directly types Wikipedia.com to go to Wikipedia.org. They don’t even notice that Wikipedia is .org not .com (Wikipedia.com redirects to Wikipedia.org). While searching in Google, people will simply type Google.com. They never even cares whether the result is provided by Google.com or Google.co.uk or Google.co.in. Hence, while buying a domain name .com will cost you more to buy.

Symbol and numbers

A domain name with symbol and number is very less worth than words. TutorsForHire.com is more worthy than Tutors4Hire.com. MobileWorld.com is more valuable than Mobile-World.com. Owner of both MobileWorld.com and Mobile-World.com will use the name Mobile World as their websites name. However, the visitor will just remember name of your website and in both case they will go type MobileWorld.com.

Length of a Domain

Number of characters allowed for a domain is 63. However, one may rarely see a domain name having more than fifteen characters. The most important aspect of length of domain name is longer the domain, longer will be the time to type it. Short domain name is easy to type. Like ebay.com. But, people use copy and paste or bookmarking function for longer domain. Hence, webmasters prefer short domain name. No doubt high price of FB.com was result of this factor too.

Common Used Group Words

Domains with commonly used group words have higher value than other group of words. Like GoForIt.com, RentACar.com, GrabIt.com, etc. These are easy to remember and tell.

Backlink for a domain

There are few websites which were running full fledge before the owner thought of selling it. Now, these websites have some backlinks. If the domain name reflects a particular niche market or is keyword rich. Then, backlinks would be useful in two ways. You will have some quality backlinks for SEO, plus you may get some visitors.

Misspelled Name

Misspelled name is normally very bad choice for using as a domain name. The reason is very simple. Your visitors will find it hard to remember the name. Quality.com is easy to remember, but not qualiti.com.

In few cases where, the misspelled domain comes from misspelled word of some very popular domain which are in top 1000 websites. It is possible that you will get some traffic. But, those visitors will just left your site when they realize their mistake.

Age of a domain

Age of a domain really helps in getting higher Pagerank. However, there is one confusion here among many. Google do give some benefit to older domains. However, for them age of a domain becomes zero when it changes ownership. Hence, it plays no role in estimating the price of a domain. As there will be no benefit for the age of the domain once its WHOIS data changes.

One should keep in mind that each domain is unique. One can just estimate a price for a domain name. But, finally which domain will give you more income will not depend on its name. It will depend on the quality of work given to develop it into a quality website.

If you are looking for some premium domain name which are up for sale. Use the above search tool. Apart from points mentioned above look for a domain which are parked and are up for sale. You could even target active website with very less traffic. These websites may sell their whole website along with domain name if offered price is even close to $ 50.  Once you find that the owner is interested in selling the domain. If the asking price less than $ 100. Contact the seller directly and negotiate a deal. However, if it is more than $ 100, you can use the Godaddy Domain Buy Service as an agent to negotiate the price for domains. Normally, seller don’t know the exact value of their domain and they keep a higher price. GoDaddy being a professional will contact on your behalf the current owner of the domain and negotiate with the owner for the lowest possible price of the domain, but up to your maximum specified limit. You can try it once you find the perfect domain for you.

Expired Domain

Expired domain name is not actually option for those who are looking for domain name with fixed keywords and niche. First let me explain the whole structure for getting an expired domain name.

When a domain name registration period expires, it goes in Grace period of some fix days. This grace period varies for extensions and different registrars. During this grace period the old registrant can renew the domain without paying any extra amount. This period helps those registrants who forget somehow to renew. During this period the email and other features stop working. The domain will points to a webpage explaining the need for renewal.

After grace period, redemption period starts. During this period also, only the original registrant can renew their domain name. However, they have to pay extra money other than renewal charge.

If the original registrant do not apply for renewal even during the redemption period, after 5 days the domain name is open for fresh registration. If someone is looking for expired domain to buy, it will be achieved by registering it as fresh domain after this whole process is over. The normal time for this exercise is 75 days.

Now, it is possible to register an expired domain name after it has been deleted from the registry and open for fresh registration. However, if the demand for an expired domain is high. It will be hard to be the first to try for domain ownership just after it is again available for fresh registration.

One should use expert services like SnapNames or NameJet to snatch an expired domain just after its deletion. A domain name is deleted from the registry 5 days after the end of redemption period. Now, the deletion from the registry occurs somewhere between 11 AM to 2 PM Pacific Time. These services keep checking at regular interval through various registrars the status of deletion for the expired domain. This pinging process is done in such a way that they don’t get banned by the accredited registrars like VeriSign (for .com, .net and .name). These services are normally free. One may register at more than one place. As only one of these may catch the drop of domain names, so finally one have to pay only one of them. Once they catch the drop if no other party for the same domain name is there, the domain is yours, else it will be placed for auction. The min cost for these service will be around $ 70. If the name goes for auction it will be much costlier depending on the desperation of you and other probable buyers for the domain.

I found a very interesting thing here. If you could find any perfect domain name for you which has expired, I would suggest contact the current registrar directly and ask him to renew the domain and negotiate the terms for purchase of domain directly from him. One may say that the original registrant might have missed to renew the domain. Hence, if one contacts the buyer during grace period chances are he/she will renew it and don’t agree for selling the domain name. Or otherwise, the original registrant once learning there is a probable buyer for the domain may renew and ask for a higher price.

Now, as the domain name grace period for normal TLDs are 40 days and during this period all features of domain name are suspended. If the original registrant has missed to renew. He/she will renew within first 25-30 days. After that chances are heavy that the intention is not to renew the domain name. In the last 10-15 days try to contact the original registrant with a deal to renew the domain and sell it to you with an attractive price. Take my word this will cost you much lesser and without competition you will get the domain name. During the grace period benefit for original registrant will be more. One can negotiate and close the deal at as lower as $ 50 including transfer fees.

If the deal for renewal and sell by the original registrant is finalized during redemption period, then the cost to renew will be much higher. With addition of transfer cost and profit of original registrant the overall cost will be even higher, somewhere close to $ 100 to $ 125. One should look for this process only if he/she thinks the domain name will have more than one buyer after drop by registry. There are many aspects here. It is almost certain that original registrant thinks that the domain think that the domain name is not even worth renewal cost for him. So, even if he/she is offered double or triple the renewal cost. It is beneficial for them.

This under the table process will be good in nearly every aspect and not illegal.

As I have already mentioned in the first paragraph itself the expired domain is not for those who want the domain for some specific purpose with specific keywords for the domain. It is hard to find at any particular time a domain which is perfect for you and which has just expired. Domains are registered for a duration of one year to 10 years. Good domains are normally registered for longer duration to avoid renewal trouble every year. Hence, expired domains consists very few good and premium domains. These will in major way consist those domains which are of no use to their owners and they are making no money out of it and think they could not sell it to make some profit. But, if you could still search a domain perfect for you, it could be yours.

Deleted domains

Registering a deleted domain is just like registering a fresh domain. The benefits of registering a deleted domain is that you can get some domain names which might be an established websites with good amount of backlinks and listed in DMOZ. The domains available are those which don’t get any backorder after expiring. Hence, these domains don’t have much importance. However, as I’ve said that combination of two or three word domain names are hard to find as fresh domain. These types of domain names could be find in deleted domain names very easily. I’ve recently found a deleted domain name and purchased it at regular price of fresh domain which was much cheaper than its original worth. If you are seriously looking for a good domain name at cheap price, this is the best place to look.

Conclusion

The term “Perfect” for a domain name itself includes a lot of aspects to look. The points which are very important is how much the domain name costs and how much business one may gain or lose by going for a better or worst domain name. Buying a domain name at a price of $ 500 or $ 1,000 is not more if it is going to help you in making a brand image and earning thousands of dollars. What is best for someone should be decided by him/her only. Look at every aspect by every angle. Then, only you can decide which is the perfect domain name for you and what is its perfect price. Best of luck for your perfect domain name at the perfect price.

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