Improved Customer Experience Begins With Mystery Shopping!

This is a Guest Post contributed by Mic Johns, who loves to do mystery shopping for Restaurants, retail shops, shopping mails, salons and much more which help him to save good enough money every month. He earns a few bucks doing so every weekend.

We are all well aware of the hype and sensation that surrounded the recent Black Friday and Cyber Monday in the US. This was a time filled with great excitement and there was a lot of frenzy in the air as millions of eager consumers flocked the retail stores to shop for anything and everything. This is not even wanting to go into the sad reality that expert economists and analysts have kept on reminding us that we are deep in the recession.

Role of Mystery Shoppers

Well, leaving all that aside for a moment we want to engage you into something else; something more pertinent and with the real profound potential of ensuring that if you happened to be one of those shoppers then you got exactly what you deserved.

In other words we want to enlighten and educate you on a concept that each shopper ought to be knowing and it goes by the name of mystery shopping. Others refer to it as the mystery consumer while some prefer to call it secret shopping. Ideally it is a measure meant to safeguard the interest of the consumers from the retailers who have at times been known to transgress their boundaries and sell sub-par products to them.

Take help of Mystery Shoppers to have an edge over your competitors

What really happens is that trained researchers or watchdogs if you so prefer pose as ordinary consumers and they go about inquiring about the prices of the goods and services that are up for grabs and then using the set out parameters they test if the end users are indeed getting a raw deal.

This is an important agenda that is geared at making sure that the retailers don’t overstep their boundaries and by-pass the set out regulations. The researchers we are talking about perform a myriad of tasks that range from taking and filling in questionnaires, purchasing the products they want to access and even registering any complaints that the consumers themselves might be having.

Using Feedback with the backing of research and analysis

Then they use the feedback to write up detailed analysis that is all aimed at protecting the consumers who at most are ignorant of what they ought to be getting and all of this information is contained in their feedbacks according to the Wikipedia.

The wiki entry also goes ahead and informs us that this integrity measuring standard was introduced in the 1940’s in the US and it has gone from using the simple questionnaires to now utilizing much more modern tools and equipments namely audio and video recordings.

Who needs to do Mystery Shopping for their business?

Any consumer, especially those who are thronging the internet to spend their hard-earned money on all manner of goods then this is indeed a crucial lifeline that will go a long way in ensuring that they get their money’s’ value and they are not extorted by the countless incredulous dealers that are lurking all over the place.

Mystery shopping extends to virtually all the sectors nowadays and it would be a prudent move were you to search for the assessments and evaluations given to the services and products you are interested in acquiring before you take out your wallet for the best possible experience.

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Blogging for Business

This guest article Blogging for Business is written by Ryan Larkin on behalf of Broadbandproviders.com – a site that offers the best value broadband internet in your area. He authors on topics that relate to Technology and Internet.

Blogging For Business: Why & How to do it?

Internet and business go hand in hand. If you are thinking of marketing your business, you have to consider the Internet as a platform to ensure it has the maximum effect and reach. Internet is not only an effective platform, but also the cheapest. You may have to spend a little or no money at all when you choose Internet marketing.

From being one of the most expensive departments, advertising has become cost-effective. There are different types of online marketing techniques. You have social media, online videos, banner ads, digital ads, etc. Another popular type of marketing is through blogging. If used correctly, blogging can be used as a powerful tool to market. Here are a few effective tips.

Blogging for Business: Give blogging your personal touch

It is always effective when you add a personal touch. Even if you don’t get the time to blog on a daily basis, you can have a personal space on the blogging website. Little bits and pieces, like writing about how the company developed, the initiative taken will give people an idea on how a successful company is being run. This will not only earn you loyal followers, but people will also start reading the other blog posts. When the CEO of the company is directly involved, there are a lot of chances for the company’s name to grow in the social media sphere.

Blogging for Business: Be a pro at what you convey

It is important to position yourself as an expert. When people are trying to find out more details on a particular product or service, they are looking for more information than only about their design. When you post content, ensure that it has some depth and are informative. Writing blogs to improve search engine optimization can prove to be disastrous after a point. Don’t get too much into optimization and forget about your company’s reputation. When the content you post is vague and not comprehensive, the number of your readers  will decrease slowly.

Blogging for Business: Post content consistently

Post articles on a regular basis. It would be good if you could post a couple of articles on a daily basis. Make sure you are consistent with your posting. If you don’t have something new for the readers, they might forget that the company is present in the blogging network. Don’t just post a monologue. Try engaging the reader by prompting them to give their feedback on the particular post.

Blogging for Business: Link the content to your website

Blogging provides an excellent platform to channelize the readers to the company’s website. Create keywords in each article and ensure it is linked to your website. Not just to your website, you can also prompt the readers to go ahead and connect with you across various internet platforms including social media. There are so many social networking plug-ins available on all the blogging platforms that you can use. For example, ‘Like’ for Facebook, ‘Follow’ on Twitter, ‘+’ to join Google Plus, ‘Pin It’ for Pinterest, etc. This way, you get to popularize your business web page available across other platforms.

Effective blogging is all about keeping your readers and followers engaged and at the same time making sure you promote the business. The trick lies on how well you balance both. These are a few effective tips you can try. Just remember that your company’s reputation is at stake and so is your marketing plan when taking the blogging platform.

The impact of economic reforms has been that rich people have become richer and poor people poorer

 

In 1991, when the foreign exchange reserves had reduced to such an extent that India could barely finance three weeks’ worth of imports. Economic reforms were introduced in Indian economy. Before 1991, India was closed for foreign companies. It was a period very much known as License Raj. During this period, up to 80 agencies had to be satisfied before a firm could be granted a license to produce and the state would decide what was produced, how much, at what price and what sources of capital were used. The government also prevented firms from knocking off workers or closing factories. Indian economic policy was influenced by the colonial experience. There was monopoly in many sectors by state owned enterprises. This was the period which encouraged the corruption and red tape system in India. The annual growth rate for India during 1950 – 1980 was around 3.5 % compared to 9 % in 2009.

During the national economic crisis of 1991, when India was on the verge of Bankrupt, Government of India decided to bring up several economic reforms. Then PM, Mr. Narshimha Rao, appointed Manmohan Singh as a special economic adviser to implement the reforms. These reforms were mainly focused on liberalizing foreign investment and privatization of loss incurring government corporations. Some latest results have revealed that the scope and pattern of these reforms in India’s foreign investment and external trade sectors followed the Chinese experience with external economic reforms.

The impact of these reforms were seen in just few years as the total foreign investment in India grew from a infinitesimal US $132 million in 1991-92 to $5.3 billion in 1995-96. In initial years of reform, 1991–1992, poverty increased in India slightly. But, later on number of people below poverty line decreased. And, a steep declined in number of person below poverty line in between 1993 to 1998 was seen. Currently, number of middle class in India is expected to be 300 million, which is expected to double by 2025 to 600 million. It is sure that as the economy of India will boom, new millionaire and billionaire will join the list. There will be new addition in the upper class list, mostly coming out of present middle class. Also, the 300 million new middle class people must come from non-other than lower class or poor people list. These trends are taken from the last 5-10 years data. So, the poor are quickly transforming in middle class with increase in their earnings. This shows that the impact of economic reform is helping poor to convert them into middle class. So, impact of economic reforms has not been that poor people have become poorer. But, yeah rich people have become richer.

With revolution in many sectors in India, GDP of India has showed a tremendous growth. Telecom sector is very much saturated in metropolitan and many urban cities. Now, new companies are aiming at rural area with immense network of towers coming around rural sectors. Obviously, this is going to strengthen rural economy. Till now, urban economy has played a major role in economic progress of India after the reforms. However, with improving the network of roads in rural areas and good communication, our villages are going to see sure success. This all is going to help the poor.